There was no mention of fingerprinting (or any allusions to a forthcoming crackdown on the practice) during the kickoff keynote...
Year: 2022
AUCKLAND, Today: Pitchblack has helped Burger King launch its new King’s Fried Chicken Burger,” drawing inspiration from the extremes of...
Every June, the world gets a little more colorful. But if turning your brand's logo into a rainbow flag is...
On this week's episode of To Dine For, host Kate Sullivan is on location in Napa Valley at Chimney Rock...
Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates...
Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok TV Last week, TikTok announced a new comedy...
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....