December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Sports Betting Companies Are Trying to Reach Women

For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in the sportsbook around her. For women who want to place bets, the gender imbalance they encounter among sports bettors has deep roots in its illegal, male-dominated history. For gaming companies and their marketers, it’s a…
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