November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break

With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative–and yeah, fairly illegal–use for the legacy product. The brand launched a one-minute spot titled “Prison Break,” which follows a…
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