May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Giant Brand Mascot Terrorizes Mall to Make a Point About Marketing Tropes

There’s a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers’ diets? Of course not. Adults avoid him like, well, broccoli, and children run screaming. So maybe birthing a larger-than-life mascot–in…
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