November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Beyond Free Wi-Fi, How Delta CMO Tim Mapes Is Marketing the Travel Experience

For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world’s third largest airline by revenue, which flies 200 million passengers a year, made several tech-focused announcements at CES, built an activation with Starbucks and used the four-day conference to strengthen brand partnerships. “[There’s] 345 of the Fortune…
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