December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

If You’re Not Measuring LTV:CAC Ratio, You’re Missing Out On Growth

Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the lifetime customer value: acquisition cost ratio, also known as LTV:CAC,

The post If You’re Not Measuring LTV:CAC Ratio, You’re Missing Out On Growth appeared first on AdExchanger.

AdExchanger