May 11, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Booking.com Reserves Room For Its Latest Super Bowl Ad

Booking.com is making a return trip to the Super Bowl this year after bringing Idris Elba along as its Big-Game travel companion in 2022. The online travel provider has purchased a 30-second commercial during the fourth quarter of Super Bowl 57. Creative agency Zulu Alpha Kilo is putting the ad together, though little is known…
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