November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising

Maybe the fears started after that half-second cowboy twerk in an Applebee’s spot that ran on CNN’s split screen the morning of Feb. 24, 2022. It’s hard to pinpoint exactly when the perennial problem of brand safety entered a new, more parlous phase. But one incident last year crystalized how difficult marketers and media buyers…
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