December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McDonald’s Feel-Good Ad Is an ’80s Homage, Without Food or Restaurants

Some brands are so familiar they don’t need a logo or words to be recognized. McDonald’s is one of them. In fact, it’s latest spot doesn’t feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald’s iconic golden arches–but not in their usual form….
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