Some brands are so familiar they don’t need a logo or words to be recognized. McDonald’s is one of them. In fact, it’s latest spot doesn’t feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald’s iconic golden arches–but not in their usual form….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index