November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Are Into SPO. What Will It Take To Get Sellers Onboard?

Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are financially incentivized to work with as many partners as possible.

The post Buyers Are Into SPO. What Will It Take To Get Sellers Onboard? appeared first on AdExchanger.

AdExchanger