May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBA, Meta Reach Multiyear Partnership Extension

The sound of basketballs being dribbled will continue to reverberate throughout the metaverse, as the National Basketball Association detailed a multiyear extension of its partnership with Meta. Meta Quest is the official virtual reality headset of the NBA and Women’s National Basketball Association, and Meta will have a presence at major events for both leagues…
Adweek Feed