November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Imagining A World In Which Google Is Forced To Divest GAM

The Department of Justice wants to break up Google’s ad tech stack. But how would separating Google’s publisher technology into a standalone entity affect the ad ecosystem? There are pros

The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.

AdExchanger