December 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Polestar Reimagines Retail With a Car Showroom Built Out of Snow 

The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar. The company reimagined a car showroom by building a…
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