November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney+ Tells ‘Life Stories’ in Ads Full of Marvel and Star Wars Nostalgia

Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults. The streamer is rolling out a series of three new spots telling the story of people who’ve experienced the Disney brands throughout their lives–a “Life Story,” if you will. The interconnected “Life Story” ads mark the next phase of Disney+’s “Feels…
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