November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Molson Coors and DraftKings Will Let Fans Guess the Details of Its Super Bowl Ad to Win $500,000

Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide. Molson Coors has previously…
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