Out-of-home revenue results defy 2022’s challenges

AUCKLAND, Thursday: Out of Home Media Association Aotearoa (OOHMAA) reports that its members’ 2022 revenue was up 10% year-on-year, with the total revenue rising to $ 131m.

Contribution from Digital Out of Home (DOOH) revenue share remained stable for the second year running, accounting for 67% of 2022’s total revenue at $ 88.8m.

Programmatic Digital Out of Home (pDOOH) also steadily increased its share in 2022.

OOHMAA began recording pDOOH revenue in Q2 2022 when it accounted for 2.6% of DOOH revenue. By Q3, that share had almost doubled, rising to 4.3% and stabilising at 4.1% in Q4, demonstrating the potential the sector sees in this channel.

“With all restrictions lifted and internal borders opened, advertisers’ confidence to spend returned.”

OOHMAA GM Natasha O’Connor said: “Covid restrictions and closed boards in H1 proved challenging and resulted in slower-than-predicted growth of 3.2%  in H1.

“However, with all restrictions lifted and internal borders opened, advertisers’ confidence to spend returned, driving significant growth for Out of Home of 18.1% YOY in H2 .”

About OOHMAA
OOHMAA (previously OMANZ) is a not-for-profit, professional, cohesive industry body representing key Outdoor Media display companies who collectively contribute 85% of total out of home advertising industry revenue.

OOHMAA is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.

OOHMAA media display members include JCDecaux, oOh! Media, MediaWorks, Media5, Ad-Vantage Media, Vast and Bekon Media.

• oohmaa.co.nz