May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A CMP Isn’t Enough. Follow These 5 Steps For Compliance.

Data sharing creates liability. Many brands and publishers employ consent management platforms (CMPs). However, true privacy compliance requires more than that, writes Dan Frechtling, CEO of Boltive.

The post A CMP Isn’t Enough. Follow These 5 Steps For Compliance. appeared first on AdExchanger.

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