Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new...
Month: January 2023
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
Phase one of Nielsen ONE is finally complete. Nielsen ONE Ads, the first module of its cross-screen measurement platform Nielsen...
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen...
There are three key ways in which the industry can do a better job of selling customers on the value...
Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform...
In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to...
In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost...
Clubhouse allows users to create "Houses," private groups that are only accessible via an invitation. Once a user creates a...