Super Bowl ads are more expensive than ever, costing up to $ 7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows