November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Is Taking Heat From Lawmakers. Advertisers Don’t Care

TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration–and user privacy has become a growing concern–history has shown it will have a limited negative impact on advertisers’ spending on the platform. “At this point for most advertisers, the audience on…
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