AUCKLAND, Wednesday: The Marketing Association is kicking off its first Marketing Disrupted online series for 2023, presented by Thinkerbell AUNZ consumer psychologist Adam Ferrier.
The event will run on Tuesday 28 February, 11am-12 noon.
Backed by science, real-world examples, and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, and shares lessons from successful businesses who prioritise their brand and reveals the brand-building secrets of their success.
“A special thank you for creating these awesome AI images!”
In his “trademark fun and fabulous style”, Ferrier will discuss …
- Why the customer isn’t always right and why being consumer-led might just be making your brand totally forgettable
- How to avoid the pitfalls of drowning in customer data
- Why you need to listen to your own brand to stand out from the crowd
- It’s free for all MA members
His contribution was sponsored by Auckland marketing agency Brand IQ. The MA release said: “A special thank you for creating these awesome AI Images!”
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