December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Hendrick’s Gin Blimp Will Fly the Glitterati to the Super Bowl. Or Not.

The last time Americans saw this giant flying cucumber–not a euphemism–it was traveling at a low altitude snail’s pace across 13 U.S. cities as the eccentric brand emissary for Hendrick’s Gin. After resting for a few years, the 133-foot airship with a Victorian vibe is back in action, headed for Glendale, Ariz., on Feb. 12….
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