Viant will offer advertisers renewable energy credits (RECs) for media purchased through its DSP. The company also announced a partnership with Ad Net Zero.
The post Inside Viant’s Plans To Promote Green Energy And Restrict Reselling appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs