Plastic Surgeons Are Pausing BBLs to Promote Breakfast Cereals—for Free

As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown–whose account @therealtiktokdoc is approaching 8 million followers–favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant…
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