Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers–who spent up to a record-breaking $ 7 million for 30-second spots this…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Fletcher Living helps Kiwis find their neighbourhood match with Pick a Patch
Meta, Nestlé, and Circana on Driving Innovation While Evolving With Commerce
SquareOne and Thinkerbell launch game-changing financial literacy campaign for kids