AUCKLAND, Thursday: Socialites Group has boosted its business with the acquisition of Magnesium, a leading video content creation and accredited media agency. The acquisition took effect on 1 February 2023 and Magnesium retains its name as part of the new arrangement.
Socialites fouder Wendy Thompson, and ceo Melanie Spencer, said: “The acquisition was a carefully considered strategic move for the duo as it strengthens their stable of services to New Zealand and global APAC marketing teams, allowing them to deliver world-class video content and media across both digital and traditional channels.
With Magnesium’s innovative TV attribution capabilities, we have the proficiency to provide even more powerful results for clients and brands across traditional and digital channels.”
“With the acquisition of Magnesium, Socialites Group brings a new level of capability, offering expertise in video content creation and a fully accredited media agency.
“This allows clients and brands to reach new heights with compelling storytelling and in-house design and video capabilities, while delivering commercial results with a superlative media team specializing in both digital and traditional media.
“We’ve always believed in the power of measurement and attribution. With Magnesium’s innovative TV attribution capabilities, we have the proficiency to provide even more powerful results for clients and brands across traditional and digital channels.”
“With Magnesium’s innovative TV attribution capabilities, we have the proficiency to provide even more powerful results for clients and brands across traditional and digital channels.”
Magnesium, founded by Cameron Houston in NZ in 2012, has a passion for driving commercial results, which has resulted in long-standing clients such as BUPA, Wattyl and WOOP.
Houston and GAD/co-owner Carlene Managh, will remain at the business.
Carlene Managh said: “The Magnesium team and I are thrilled to hand the mantle over to Socialites to continue to deliver the best-in-class campaigns,.
Having watched and admired Wendy and Mel throughout their Socialites journey, I have no doubt that Magnesium is in very good hands.”
Wendy Thompson: “This is the third acquisition for Socialites Group having added influencer specialist company The Social Club in 2020 and Chinese marketing agency Flying Tiger in 2022. brands; Socialites, The Social Club and Flying Tiger. The Group is excited to welcome Magnesium to the family.
“Together, Socialites Group and Magnesium are poised to create great things for their clients and partners, combining two market-leading agencies in the country to create one powerful team that will continue to lead the industry and keep clients one step ahead.”
About Socialites Group
Socialites Group helps organisations thrive in this dynamic digital world by using social media to bring a brand’s DNA to life, creating loyal communities, and driving commercial outcomes. The company was established by Wendy Thompson in 2010 and Melanie joined the group in 2019 with a rapidly growing team of 34 deep experts in social media strategy, campaign creation, content production, community management, social listening, Chinese marketing and performance media. Current Socialites’ clients include New World, Asahi, Mitre 10, The Warehouse Group, Westpac NZ, Seagrass (Sydney), Microsoft, Ricoh, Mars, House of Travel, Generate, Fonterra and Auckland Airport.
About Magnesium
Magnesium is a leading video content creation and accredited media agency founded by Cameron Houston in 2012. The company has a passion for driving commercial results and has invested heavily in building in-house systems and processes to streamline agency operations and capabilities.
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