May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The E*Trade Baby Will Attend a Wedding in Super Bowl 57 Ad

After coming out of retirement last year after nearly a decade, E*Trade’s famed baby will once again make an appearance in Super Bowl 57. The smart-talking tot is the best man–or rather, best baby?–at a wedding for another tiny couple in the financial services platform’s 30-second ad, produced by longtime agency MullenLowe and set to…
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