Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual
The post The Royal Rumble Is On For Who Wins Contextual Advertising appeared first on AdExchanger.
More Stories
WGN Names Jeff Lilly Director of Technology
Week of March 3 Cable News Ratings: Fox News Leads All of TV, Including the Broadcast Networks
Yahoo Sports Taps the Memorabilia Market With Hub Dedicated to the Collectibles Industry