May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Mountain Dew Pitch Black Got in the Ring at WWE’s Royal Rumble

The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE’s Royal Rumble on Jan. 28, WWE and PepsiCo…
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