December 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Warner Bros. Discovery Sold Out NBA All-Star Weekend in ‘Best Year Ever’

In addition to LeBron James recently becoming the National Basketball Association’s all-time leading scorer–live on TNT–Warner Bros. Discovery has another reason to celebrate. As the NBA’s top stars head to Salt Lake City this weekend in Turner Sports’ first year under the combined WarnerMedia and Discovery umbrella, the company has sold out its advertising inventory…
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