Magna’s Equity Upfront Brings Communities Together. But Change Hinges On What Happens Next

In an upstairs room inside Manhattan’s New World Stages performing arts complex, marketers filed in to meet with Ice Cube. Seated next to his business partners, entertainment lawyer Jeff Kwatinetz and basketball player Nancy Lieberman, the rapper encouraged brand marketers to divert more investments into diverse-owned media properties–specifically into media opportunities with his three-on-three basketball…
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