May 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NerdWallet Soothes Economic Anxiety With Your Childhood’s Top Number Cruncher: The Count

Crayola aficionados and applesauce superfans don’t typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up. To promote its education services, NerdWallet is bringing consumers back to their childhoods…
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