Diageo Partners With Creatives to Serve a More Sustainable Future in Fashion at NYFW

Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer’s perspective, the choice signaled what’s been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives. Spirit brand Diageo further validated that…
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