Master of Advertising Effectiveness programme goes global

After a successful first year, the Master of Advertising Effectiveness programme has partnered with the World Advertising Research Centre (WARC) to scale up to a global audience, and will include new in-depth content from the WARC platform.

The programme, created and taught by advertising effectiveness expert James Human, is a six-week online programme that equips marketing and advertising professionals with a complete understanding of the evidence-based principles of advertising effectiveness and how to apply them to make advertising that creates consistently better commercial results.

“It’s everything you know the headlines of from WARC, the IPA, Ehrenberg Bass and other marketing effectiveness founts, but would like to understand in enough depth to be able to really apply it to the brands you work on,” says Hurman.

Last year the programme filled five cohorts and and Hurman says the feedback was “amazing”.

“We have now partnered with WARC to take it global, which is pretty cool for a NZ prof dev product I reckon!”

The programme is designed to equip professionals with a deep understanding of the fundamental and evidence-based principles of advertising effectiveness, enabling them to build their ability to consistently create highly effective advertising, and their confidence and influence in doing so.

It has been designed for advertising and marketing professionals, to be taken alongside a full-time job, and is delivered flexibly via a combination of 30-minute video lessons and one hour live video sessions with Hurman.

Admissions are open for the first Master of Advertising Effectiveness cohort for 2023, which starts on April 3rd.

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