December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials

As brands experiment with recent advances in generative machine learning, one of the nation’s biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence. Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and…
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