May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Athletic Launches F1 Coverage, Rounding Out Its Sporting Calendar

The sports media publisher The Athletic, which The New York Times acquired last January for $ 550 million, is expanding coverage into the world of Formula 1 racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world. The new vertical will be helmed at launch by a team of three reporters,…
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