Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
The post Why Do Buyers Even Need Seller-Defined Audiences? appeared first on AdExchanger.
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
The post Why Do Buyers Even Need Seller-Defined Audiences? appeared first on AdExchanger.