Schweppes Wants Consumers to ‘Like It Like That’ and Drink It Straight

Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform “I like it like that.” The beverage brand tasked TBWA\Paris with creating a campaign that would transform Schweppes into an “aperitif” consumed before…
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