Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review

Adobe’s media review concluded this week with its decision to split its approximately $ 500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. GroupM agency Wavemaker not only retained Adobe’s Americas business spanning the U.S., Latin America and Canada,…
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