Genesis Energy highlights renewable energy in latest episode of brand platform

The lovable George is back with Insinkerator and her family in the next instalment of Genesis Energy’s creative platform, showing its continued focus on renewable energy.

Genesis is helping to create a low-carbon future for New Zealand, powered by renewable energy. The gentailer is aiming to replace 2,650 GWh of thermal energy per annum with renewable energy by 2030. This would power around 360,000 homes each year in Aotearoa with renewable energy.* 

Initiatives underway include agreements to purchase power from Waipipi Wind Farm, Tauhara geothermal station and Kaiwaikawe Wind Farm, as well as a joint venture with FRV Australia to generate electricity from a 90-hectare solar site in Canterbury from 2024. These are in addition to the hydro stations Genesis operates in Tongariro, Waikaremoana, Tekapo, as well as the Hau Nui Wind Farm in the Wairarapa.

Genesis has also trialed biomass as a potential replacement for coal at Huntly Power Station, with the first test successfully completed in mid-February 2023. Biomass is made from plants and compared to burning coal, results in at least 90 percent fewer carbon emissions. 

Genesis Interim Chief Executive Tracey Hickman said Genesis was proud to play a key role in identifying new ways to help New Zealand’s transition to a higher level of renewable energy. 

“Our down to earth family offers a fun and relatable way of sharing our progress with New Zealanders,” says Hickman.

Bastion Shine Chief Strategy Officer Andy McLeish says: “Genesis is playing an important role in shaping the future of New Zealand’s energy generation, and we wanted to bring this to life in a lighthearted way through George’s unique perspective on the world.”

George and her family have previously explored offerings like Genesis’ Energy IQ app and their EVerywhere plan for EV owners. These tools and products empower customers to make sustainable choices, whether it involves electrifying their transport or managing their energy use.

New Zealanders will see the new campaign rolling out across television, radio, OOH, digital and social channels from March 5 2023.

View film here:

CREDITS

Client: Genesis Energy NZ Ltd

Head of Brand: Stephanie Fahey

Brand and Social Media Manager: Kimberly Burgess

Junior Brand Manager: Jessica Burns 

Agency: Bastion Shine NZ

Chief Creative Officer: Richard Maddocks

Integrated CD: Ben Barnes

Creatives: Social + OOH: Clementina de Ruiter + Phoebe Chetwynd-Talbot

Head of Strategy: Andy McLeish

GM Bastion Amplify: Jo James

Senior Content Producer: Pip Mayne

Managing Director: Toby Sellers

Senior Business Director: Marcelle Best

Business Manager: Steph Fairey

Head of Design: Danny Carlsen 

Designers: Hannah Christensen + Dan Sulit + Tim Wightman

Artworker: Kuljit Kaur 

Creative Services Director: Mel Tombs

Junior Traffic Manager: Jess von Stetten

Production Company: Sweetshop

Director: Mark Albiston

Executive Producer: Kate Roydhouse

Executive Producer: Ben Dailey

DOP: Gin Loane

Production Designer: Neville Stevenson

Editor: Luke Haigh

Colourist: Matic Prusnik

Online: Stu Bedford

Final master outputs and graphics: Toybox

Music | Sound Design:

Music Negotiator: Level Two | Marcus Brooke-Smith

Song details: Thurston Harris | “Little Bitty Pretty One”

(Mechanical and Publishing)

Sound Designer: Beat Worms | Cam Ballantyne 

Stills Photography: Match Artists

Photographer: Troy Goodall

Exec Producer: Gerardine Turney

Retoucher: Carl Baker

Media: PHD

GM Planning: James Davidson

Group Business Director: Angela Forward / Kelly Badland

Digital Director: Hayan Coronet

Associate Business Director: Dylan Hardie

Account Manager: Oliver Harper

The post Genesis Energy highlights renewable energy in latest episode of brand platform appeared first on stoppress.co.nz.

stoppress.co.nz