December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It

Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4’s attribution signals and optimize iOS ad campaigns.

The post IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It appeared first on AdExchanger.

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