Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement, says Jen Faraci, chief data officer at Publicis-owned Digitas North
The post Measurement Will Never Be Perfect, And That’s Okay appeared first on AdExchanger.
More Stories
AppLovin is Officially the New Target of Short Sellers
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets