December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Measurement Will Never Be Perfect, And That’s Okay

Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement, says Jen Faraci, chief data officer at Publicis-owned Digitas North

The post Measurement Will Never Be Perfect, And That’s Okay appeared first on AdExchanger.

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