December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a problem further exacerbated by new research on ads in kids’ content. During the broadcast of an animal cartoon film, there was an ad for a wine company. In another break,…
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