CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion

Following 2022’s record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men’s Basketball Tournament’s advertising inventory is “virtually sold out”–surpassing last year’s $ 1 billion haul. In fact, the companies “significantly” surpassed the previous year, Jon…
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