Electriclime° and Serviceplan Experience produce new film for Toyota Veloz

Electriclime° have linked up with Serviceplan Experience to produce a warm and intimate new film for the Toyota ‘Veloz’.

Directed by Damiano Fieramosca and shot in Riyadh, the capital of Saudi Arabia, the piece was filmed for the Middle East region and guides the viewer through a cinematic journey that takes advantage of the stunning settings the country provides.

In an area of the Middle East where production is thriving, the one-take style film has only a few invisible cuts, and throughout tells the story of different members of a modern family through a series of moments.

With their all-new Toyota Veloz, each scene sees a different location and sets a different vibe, projecting the feeling of the characters throughout.

Providing a film full of warmth and intimacy, it incorporates the features of the Veloz for the viewers and brings them organically into a story.

To check out the film, click here. To learn more about electriclime°, click here. 

Client | ​​Toyota

Agency | Serviceplan Experience
Senior Account Manager: Ayman Fouda

Senior Arabic Copywriter: Rana Ahmad

Associate Creative Director: Oussama Founi

Associate Creative Director: Sameer Suri

Head Of Production: Ossama Elrashidy
Production Company | electriclime°

Servicing Company | Lettergray
Director: Damiano Fieramosca
DoP: Anatol Trofimov
Executive Producer: Michael Ahmedzadeh
Producer: Layal Mooti
Creative Director: Pabz Alexander
Head of Production: Rory Cavanagh

Production Coordinator: Lana Abu Risheh
Editor: Mariam Gabunia
Producer at Lettergray: Elie Khayat
Production Manager: Rawad Nicolas
Production Assistant: Seif Alotaibi
Location Manager at Wonderlust: Ayla Al Akkad
Steady Cam: Dani Dagher
Sound Engineer: Hani Kreyzan
Assistant Director: Badih Ayoub
Gaffer: Razwan Malik
Key Grip: Albert Chehwan                          
Casting Director: Jessica Saade
Art Director: Sundus Abul Shamat
Wardrobe Stylist: Rana Domian

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