December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oscars Producers Get Candid About Ratings in a Post-Slap World

Last year’s Oscars received an unexpected boost. Rebounding from a ratings low, the 94th Academy Awards averaged 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo. Part of that audience can be attributed to Will Smith’s shocking slap of Chris Rock after the comedian made a joke about his wife,…
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