The cord-cutters have taken over. In 2022, for the first time ever, the proportion of U.S. households that subscribe to traditional pay TV services dropped below 50%, according to Insider Intelligence. The company said by the end of the year, only 65.1 million households in the U.S. still had traditional pay TV, which was down…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Lani Jamieson joins D3 to shape the next chapter of its growth
CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence
The One Show AI judge Sherina Florence releases hip-hop album for deadline push