November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade

The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn’t share financial specifics. The year-long deal follows on the heels of two similar tie-ups struck by…
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