May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using…
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